Management's obsession - Part II
When you call in, do you ever have the feeling you are talking to a machine? That the techs all say the same thing in the same way? That their speech pauses in awkward places in their opening? Do the techs ever repeat your questions back to you as a statement or talking around an issue instead of saying no? If so, it is all because of BPA.
BPA is management's other obsession, their most important tech statistic of all. As stated previously, this stat has nothing to do with your technical ability to fix the customer's problem. In fact you can completely botch the call and you can still score a 100%! All that matters is that the tech says the proper things to the customer. This stat counts for 50% of a tech's rating.
As usual with Cablevision, on paper this looks good but it fails miserably in practice. You are monitored, randomly, 3 times a month. For Each call you are graded on the following:
- Corporate Response
- Uses Positive Words and Phrases
- Upbeat Tone / Sounds Interested
- Bridges One Part of Call to Another
- Filling Silences
- Offers Help Before Being Asked
- Actively Listens
- Acknowledges Customer/Offers Action
- Identifies Needs
- Takes Ownership
- Focuses on Solution
- Summarizes/Gains Agreement
- Closes Call Politely
Corporate Response
The opening of all calls should techs should be the same: Cablevision, Technical support, my name is Joey, how may I help you. Sounds reasonable, right? But in practice Cablevision fucks it all up. They expect a half second pause between each phrase. If you don't pause, you get it marked wrong. I can understand the desire not to have a tech give you a run on sentence: CablevisionTechnicalsupportmynameisJoeyhowmay Ihelpyou, but enforcing a pause for each phrase is ridiculous. In my experience, all a customer needs to here is Cablevision or Technical support and they jump in and start talking. Meanwhile you are trying to finish your Corporate Response. So you're fucked both ways, you are either marked wrong for interrupting the customer or you are marked wrong for not finishing the Corporate Response. But wait, the micro managing of the call gets better.
Uses Positive Words and Phrases
This should be titled Does not use negative words. That's right, you can't tell the customer No. Or you can't tell the customer they are doing something wrong. You have to talk around it. Even if a customer asks a simple question. Does Optimum Online support IMAP? You can't say No. You have to word it so you don't hurt the customer's feelings. Optimum online supports POP but we do offer a Webmail service that holds 20 MB. If the customer doesn't really understand why you didn't answer his straightforward question and asks again, Does Optimum Online support IMAP? You have to answer the same thing again, maybe word it a bit differently: We have Webmail that holds 20 MB of email. All the customer wants to hear is Yes or No. But the morons in management feel that the customer cannot handle hearing a simple No. To show how ridiculous this metric is try this yourself, go 8 hours without saying a negative word to anyone. If there is one thing I've learned while dealing with customers is that they don't want to be bullshitted, they want a straight answer.
Bridges One Part of Call to Another
I have been corrected by someone in the comments.
Bridges One Part of Call to Another This standard has nothing to do with transfers. If you recall correctly, what they want you to do here is to use full sentences and avoid short sharp questions and statements (ex: Name?)
This is almost as stupid as the next metric, Filling Silences. Tech support is all about giving the customer step by step instructions. Instructions are short, abrupt, quick and to the point. They are not full sentences. This is yet another instance where BPA fails in the real world.
Filling Silences
This is among the most annoying metric of all. If I am silent it is because I am working on your problem. I am probably running a variety of tests on your modem/pc/email, etc but they expect me to fill silences with babble. Even if I try to cover myself with Please bear with me while I run some tests, BANG marked wrong for not using positive phrases. We often have to wait for the customer's PC to reboot. With some of those dinosaur PC's it takes quite a while to boot. What am I supposed to say during that time? Make small talk? So, what's the weather like by you? How's the wife and kids? Got any nekkid pics of your wife?...Want some?.
Offers Help Before Being Asked
What the fuck does this mean? I don't know. My Corporate Response already asks how may I help you? What else do they want? And yes, management's guidelines on this are extensive......HA!
Actively Listens
This is related to if you ask a customer to repeat himself. I've asked a customer for his phone number, entered in our ticket tracking program Remedy and had it crash. After I restarted it, I had to ask the customer for his phone number again, explaining my program crashed. Yep, another black mark. It is also difficult to Actively Listen when the customer babbles on and on and on and on about multiple or completely unrelated issues. When you try to get the customer to clarify their problem, you run the risk of being marked wrong. This service sucks, it is sometimes static or I cannot hear the other person, and when I call my brother's wife's daughter's therapist who says his phone service from you also stinks and my PC is running really slow since I got the phone and I cannot get any voicemails and I was unable to call American Idol the other week....... Now of course all this is said before you can even ask for their phone number to bring up their account. And then you have to say So exactly what is wrong? BANG! Black mark.
Acknowledges Customer/Offers Action
Here we must emphasize with the customer. I'm sorry that you are having such an issue, I'll help you with that. What a condescending load of shit. Note that you are not apologizing. It is an empty bullshit phrase. You don't know any of the details yet, all you heard is the initial customer complaint. Apologize when you hear the full story, when you know it is Cablevision's fault. The customer doesn't want to hear empty phrases, they want action.
Identifies Needs
Doesn't the customer do this for you already? They are the ones that called up and asked for help.
Takes Ownership
WTF?
Focuses on Solution
I was trying to focus on the solution but I was too busy Filling Silences with empty babble.
Summarizes/Gains Agreement
Yeah, this is a brilliant one. After a 45 minute call I'm supposed to go over what we did in detail. After you solve the customer's problem, all they want to do is get off the damn phone, they don't want to hang around to hear you summarize shit. Gaining Agreement is asking them if you can help them with anything else. Let's say I have a pissed off customer that I was unable to help. Now I'm supposed to Gain Agreement? I say: Is there anything else I can help you with? He says: Fuck you! You didn't help me with my original problem! All I know is that if I have an irate customer the only agreement that I can gain is that Cablevision Sucks.
Closes Call Politely
This is simply saying something like Thanks for calling Cablevision, have a great day. Great on paper, lousy in practice. Again, when you have an irate customer, nothing sounds more empty. Let's say you have a customer that has major problems with his phone, that we've been unable to fix for a couple of months and the problem has been escalated a couple of times. He is PISSED. After you explain to him that it is still being worked on, how about ending with Thanks for calling Cablevision, have a great day!
And you wonder why people hate customer service reps, we are forced by management to treat customers like idiots, be condescending and utterly insensitive to their situation. But hey! Just like the Status Page, this is a great thing that management can check off their list, all our techs follow standardized call metrics. Who cares if it doesn't make sense for every call.
All this bullshit counts for 50% of a tech's rating. Did he fix your problem? Did he give you good accurate advice on how to or where to get it fixed? WHO CARES!!! Not Management! Now you don't need to wonder why you get lousy technical support, all the techs are busy blowing smoke up your ass.